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Prana
Strategy, custom website and booking system
A digital home for Prana Tattoo in Bondi Beach, built to carry the studio’s world online and turn discovery into booked appointments.
- Applied a modern design philosophy built in close collaboration with Josh and Charlie that truly captures Prana’s essence
- Improved the artist workflow by integrating a custom booking system into the website
- Optimised website copy to have Prana consistently appearing at the top of AI search results for relevant search terms
- Revamped the website structure, making it significantly easier for clients to book with their artist
- Elevated the online discoverability of each studio artist through a dedicated profile page, complete with bio, portfolio and booking link
